KAREN THOM

I am a passionate and accomplished consumer-focused executive with extensive strategic and tactical leadership in fashion businesses. General management covering marketing, digital marketing, e-commerce , retail, social media, buying, merchandising, design, product development and sales with expertise in developing business goals.

Reporting to Boards and CEO executives possessing a solid and diverse background in ecommerce, digital marketing, retail bricks & mortar and wholesale industry, with proven results. 

A lead-by-example change agent with the ability to overcome challenges and shifting demands of retail and wholesale landscapes.

Strong analytical skills with a focus on building strategy based on results, constantly moving with the customer needs & external market conditions.

Category management with proven results of growth. Strong management skills, able to develop & inspire a team.

Creative and commercial when designing product and collections with the customer clearly in mind.

With a strong background in design and product development, having studied fashion design and pattern making.